Our Grand Brand Story

2019 marks 125 years of business and we’re celebrating with a fresh look and saying farewell to a friend of 50+ years, our legacy logo.

Always Rising to the Challenge

Inspired by the landscapes of our founding state, our new logo resembles the rising sun over the iconic Cascade Mountain range, signifying both place and prosperity. The sun will always rise and Oregon Mutual will always be there to take care of its members and agents.

Our Company’s footprint in Oregon cannot be understated. Back in 1894 when Oregon Mutual was established in McMinnville, Oregon, our founders were independent, capable and only wanted the best for themselves and their neighbors. To overlook that founding spirit would be ignoring our heritage. That’s why—Oregon, It’s who we are.℠ —emerged as the perfect choice for our new tagline. It is true to our ethos, founding spirit, and resonates with members and agents.

Our rebranding is a positive refreshment of the guiding principles that have sustained us for 125 years and will not alter the service and commitment that Oregon Mutual has demonstrated to its partner agents and members. We work hard, care for our members and agents, we listen and respond with dignity and sincerity. For members experiencing their worst day, Oregon Mutual is there with a compassionate attitude and to provide relief and reassurance. 

2019 is a significant year for us. Not only are we celebrating a milestone birthday, but we have many exciting updates and events to share with our members, agents and community of McMinnville we call home. Stay tuned!